Leading with Values: Social Justice Communications
The Opportunity Agenda is a social justice communication lab working to move hearts, minds, and policy for lasting change. Over the past 10 years, we have trained and presented to over 10,000 social justice leaders on our strategies and techniques for narrative development, framing and messaging, public opinion and media research, policy and advocacy, and media spokesperson preparation. In this interactive workshop, we’ll focus on how to use values, affirmative stories, and a solutions-oriented approach to shift narratives for social justice. Using our proven values-based format, we’ll craft compelling messages for strategic audiences.
Friday, September 15, 2017
8:00 AM- 12:30 PM
Check-in, networking, and refreshments start at 8:00 AM; training begins promptly at 8:30 AM.
Ann & Robert H. Lurie Children's Hospital of Chicago
225 E. Chicago Avenue
Chicago, IL 60611
11th floor Conference Center
Please check-in at 2nd floor registration table near concierge desk
4.0 LCPC/LCSW CEUs offered
Participants will learn fundamentals of strategic communications and a values-based approach
Participants will learn to identify target audiences
Participants will learn tools for crafting messages for those audiences
Participants will create social justice message and workshop that language through discussion and peer feedback
Julie Fisher-Rowe, Acting Director of Narrative, Training, and Journalism
Bridget Whelan, Training & Engagement Coordinator
Parking is available at 321 E. Erie (entrances on E. Erie and E. Ontario) or at 222 E. Huron (entrances on E. Superior and E. Huron). Discounted parking vouchers will be provided reducing rate to $11 for up to 7 hours (see Streeterville Campus Map).
Light refreshments will also be provided.
SCY's Training Series is supported in part by the Ann & Robert H. Lurie Children's Hospital of Chicago Founders' Board, the Michael Reese Health Trust, and the Zeisler Family Foundation.
Because of the generousity of these foundations, SCY has trained over 1200 violence prevention partners across Chicago since 2012.